Soft Plastics

The Party Paddle 4.3 is an inshore saltwater swimbait designed for maximum durability without sacrificing action. Its compact, baitfish-inspired body features a tight ribbed core and a hard-thumping paddle tail that kicks with energy, even on a slow retrieve. Crafted to hold up against multiple redfish, trout, or snook, the Party Paddle’s soft plastic formula is tough enough to last, yet supple enough to swim naturally in current or still water. Whether you’re bouncing jetties, slow-rolling grass flats, or targeting docks, this bait brings flash and flare to every cast.

Our Curly Tail Jerkshad is a hybrid design that has fantastic, erratic action of a jerk shad with nonstop movement from the curly tail, this leads to an incredibly versatile lure that can successfully fill many rolls in your tackle box. We've designed these with durability in mind & use a hard plastic formula, they are not indestructible, but the balance in action & durability is as good as it gets.

DESIGN/DURABILITY Our Curly Tail Jerkshad is a hybrid design that has fantastic, erratic action of a jerk shad with nonstop movement from the curly tail, this leads to an incredibly versatile lure that can successfully fill many rolls in your tackle box. We've designed these with durability in mind & use a hard plastic formula, they are not indestructible, but the balance in action & durability is as good as it gets.

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater.

Berkley Gulp! is truly the next generation in soft bait!

Berkley Gulp! 4" Ripple Mullet's unique ribbed shape creates more surface area for better scent and utilizes a paddle tail swimming action. Great for casting and retrieving in stained water.

Berkley Gulp! is truly the next generation in soft bait!

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

The Berkley GULP! Shrimp looks, feel and smells like live shrimp!

The Berkley GULP! Shrimp looks, feel and smells like live shrimp!

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Revolutionary Turbo Design: Crafted with a unique oscillating leg system that creates turbulence and vibration with every retrieve. The innovative leg design moves back and forth naturally, generating water displacement and enhanced scent dispersion that draws fish from greater distances than traditional shrimp imitations. Authentic Shrimp Profile: Engineered with realistic shrimp body proportions featuring the distinctive curved posture and segmented abdomen that perfectly mimics live saltwater shrimp. The detailed head section and natural coloration create an irresistible presentation that triggers feeding responses from all inshore gamefish species. Enhanced Action Technology: The flexible construction allows for lifelike movement through the water column, while the specialized leg design creates continuous motion even during pauses in retrieval. Available in multiple sizes and natural colors to match local forage, ensuring maximum effectiveness in any saltwater environment. Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp! The proven fish-catching power combined with this revolutionary turbo shrimp design makes it an essential addition to any saltwater angler's tackle box.

6 Baits per Pack Paddle Tail Bait Hand Painted Eyes Rig on a Jighead or Weedless Hook Great for Speckled Trout, Redfish, and Flounder