Lures

Norton Sand Eel - 6 Pack

Great for Redfish, Trout, and Flounder. Length 3.5 inchs (8 ct Bag) The Wedgetail's unique tail shape mimics the mullet perfectly. Trout, reds, and flounder eat small mullet. The famous Wedgetail kick swims through the water with the most natural action of any lure out there.

The New Jumbo is 4 inches long and comes rigged with a 1/4 oz jig ready to fish. All Vudu Jumbo Shrimp have a 4.0 4X strong hook that can handle those big reds and trout. Great under a Vudu Popping cork or free lined. We built the top 8 colors for now, but other colors will be added in the future.

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Available in two sizes, this new style Pencil has an action unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing down, which makes it incredibly easy to “walk-the-dog”. This allows anglers to use different retrieves and cadences, and in turn catch more fish! The best feature of the TopKnock is the single one-knock cadence rattle. The single rattle is located in the tail, gives off a very loud knock, and also allows the TopKnock to fly tail first cutting through the wind for extreme casting distance when needed! It is equipped with #2 size saltwater grade treble hooks, and Stainless Steel Split Rings.

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats, oyster bars or working troughs along the beach. Yo-Zuri’s patented 3D prism finish sends out flashes of light which fish can see from a great distance. The internal hologram sheet never wears off and keeps on flashing even when the clear body is scratched. The deep bodied shape mirrors a variety of the baitfish that top inshore predators target including Threadfin Herring, Pilchards and Peanut Bunker. The strategic weight position and flat sides give the 3D Inshore Twitch Bait an erratic darting action on a twitch and pause retrieve. Put it all together and you have a high quality saltwater Japanese hard bait at an extraordinary price point!