Lures

The Movement Salt Wake Series is a compact topwater wake bait designed to wreak havoc just beneath the surface. Tailored for inshore saltwater species, it delivers a wide, side-to-side waking action that draws explosive strikes from predators hunting shallow flats, mangroves, or marsh lines. Built with durable saltwater components and a tightly tuned body, this bait stays in the strike zone while pushing a subtle wake that imitates struggling baitfish. Ideal for redfish, speckled trout, snook, and more, it’s a must-have for anglers targeting skinny water explosions.

The Party Paddle 4.3 is an inshore saltwater swimbait designed for maximum durability without sacrificing action. Its compact, baitfish-inspired body features a tight ribbed core and a hard-thumping paddle tail that kicks with energy, even on a slow retrieve. Crafted to hold up against multiple redfish, trout, or snook, the Party Paddle’s soft plastic formula is tough enough to last, yet supple enough to swim naturally in current or still water. Whether you’re bouncing jetties, slow-rolling grass flats, or targeting docks, this bait brings flash and flare to every cast.

The Southern Salt Bait Co. Wake Bait, AKA "The Goat," stands out as the ultimate wake bait. This ½ oz super shallow diving crankbait is equipped with a deep base rattle, abundant vibration, and a captivating flash, guaranteeing to trigger some of the most explosive bites you've ever experienced! Specifically crafted for fishing over shallow water flats and near structures/cover, it's the ideal lure for targeting Redfish, Speckled Trout, and Largemouth Bass.Equipped with the best BKK hooks out the box!

A 4.75" lure designed for inshore fishing. With a rudder glide system for precise swimming, a tail ball for reaction strikes, and top and bottom slits for weedless hooks, its a versatile weapon for catching Speckled Trout, Flounder, Bass, Snook and Redfish.

The fastest tail-kicking paddle tail on the water. Built with our signature PVC blend for lifelike action and maximum water displacement, the Menace Shad is made to get noticed—and get bit. Its compact 4" frame tracks true, kicks hard, and puts off serious vibration with every retrieve. Whether you're burning it, bouncing it, or slow-rolling through grass, the Menace Shad brings the heat.

The Coastal Brew Deceiver has been engineered and refined for ultimate lifelike swimming action! Fitted with an extra long tail and a flat and wide paddle, this bait is practically irresistible to predatory fish. Slow roll it, twitch it, burn it; do whatever you want this bait will step up to the occasion! The unique paddle profile allows it to swim insanely well on even the slowest retrieves. Perfect for weary or pressured fish, cold conditions, and sight fishing. Alternatively, once you speed this bait up it only paddles harder with more thump, faster pace, and with an unmatched wide swing! Truly the perfect do-it-all paddle for any and every inshore scenario! Made from a durable saltwater grade plastic, these baits can take some abuse from many of the toothiest inshore species. The Deceiver comes equipped with a very shallow back and belly hook slot engineered for dependable weedless rigging as well as our iconic "CB" logo engraving. None of those durability compromising deep hook slots that rip and tear! Comes in a 5.5 inch size, perfect for an array of situations. Not too big, not too small! And of course, all of our lures are scented with our signature coffee scent!