Lures

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Revolutionary Turbo Design: Crafted with a unique oscillating leg system that creates turbulence and vibration with every retrieve. The innovative leg design moves back and forth naturally, generating water displacement and enhanced scent dispersion that draws fish from greater distances than traditional shrimp imitations. Authentic Shrimp Profile: Engineered with realistic shrimp body proportions featuring the distinctive curved posture and segmented abdomen that perfectly mimics live saltwater shrimp. The detailed head section and natural coloration create an irresistible presentation that triggers feeding responses from all inshore gamefish species. Enhanced Action Technology: The flexible construction allows for lifelike movement through the water column, while the specialized leg design creates continuous motion even during pauses in retrieval. Available in multiple sizes and natural colors to match local forage, ensuring maximum effectiveness in any saltwater environment. Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp! The proven fish-catching power combined with this revolutionary turbo shrimp design makes it an essential addition to any saltwater angler's tackle box.

6 Baits per Pack Paddle Tail Bait Hand Painted Eyes Rig on a Jighead or Weedless Hook Great for Speckled Trout, Redfish, and Flounder

6 Baits per Pack Ball Tail Bait Hand Painted Eyes Rig on a Jighead or Weedless Hook Great for Speckled Trout, Redfish, and Flounder

The Original Clarkspoon Has been modified by adding an egg sinker, greatly enhancing its fish catching ability. Available in two Sizes, the iconic Clarkspoon is now easily castable with the added weight. The weighted Clarkspoon Can also be fished in the traditional trolling application. one per pack.

The Coastal Brew Deceiver has been engineered and refined for ultimate lifelike swimming action! Fitted with an extra long tail and a flat and wide paddle, this bait is practically irresistible to predatory fish. Slow roll it, twitch it, burn it; do whatever you want this bait will step up to the occasion! The unique paddle profile allows it to swim insanely well on even the slowest retrieves. Perfect for weary or pressured fish, cold conditions, and sight fishing. Alternatively, once you speed this bait up it only paddles harder with more thump, faster pace, and with an unmatched wide swing! Truly the perfect do-it-all paddle for any and every inshore scenario! Made from a durable saltwater grade plastic, these baits can take some abuse from many of the toothiest inshore species. The Deceiver comes equipped with a very shallow back and belly hook slot engineered for dependable weedless rigging as well as our iconic "CB" logo engraving. None of those durability compromising deep hook slots that rip and tear! Comes in a 5.5 inch size, perfect for an array of situations. Not too big, not too small! And of course, all of our lures are scented with our signature coffee scent!

The Coastal Brew Dart may be the epitome of an inshore fluke style bait! Fitted with an extra long and whippy tail, this bait triggers bites unlike anything on the market. When worked with a rapid "pop, pop and stop" retrieve, the bait literally "darts" erratically from side to side, up and down. Saltwater gamefish simply can't resist the urge to engulf one of these baits! Made from a durable saltwater grade plastic, these baits can take some abuse from many of the toothiest inshore species. The Dart comes equipped with a very shallow back and belly hook slot engineered for dependable weedless rigging as well as our iconic "CB" logo engraving. None of those durability compromising deep hook slots that rip and tear! Comes in both a 5 inch and 6 inch size to suit any and every inshore scenario. And of course, all of our lures are scented with our signature coffee scent!