Lures

RIO's Smelling Salt was designed with the laid up tarpon in mind, with a soft landing presentation, foul preventing mono loop under the tail, and neutral buoyancy for a perfect fishing fly. On recent research trips it was noted that this fly also had a very interesting side effect, in addition to tarpon, snook couldn't keep their mouths away from it. This pattern is ideal for the Florida fisherman that doesn't necessarily want to purchase "tarpon specific" patterns, and would rather buy patterns that will work for many species.

A 4.75" lure designed for inshore fishing. With a rudder glide system for precise swimming, a tail ball for reaction strikes, and top and bottom slits for weedless hooks, its a versatile weapon for catching Speckled Trout, Flounder, Bass, Snook and Redfish.

The fastest tail-kicking paddle tail on the water. Built with our signature PVC blend for lifelike action and maximum water displacement, the Menace Shad is made to get noticed—and get bit. Its compact 4" frame tracks true, kicks hard, and puts off serious vibration with every retrieve. Whether you're burning it, bouncing it, or slow-rolling through grass, the Menace Shad brings the heat.

The Southern Salt Bait Co. Wake Bait, AKA "The Goat," stands out as the ultimate wake bait. This ½ oz super shallow diving crankbait is equipped with a deep base rattle, abundant vibration, and a captivating flash, guaranteeing to trigger some of the most explosive bites you've ever experienced! Specifically crafted for fishing over shallow water flats and near structures/cover, it's the ideal lure for targeting Redfish, Speckled Trout, and Largemouth Bass.Equipped with the best BKK hooks out the box!

Custom Paul Brown's Fat Boy Corky Lure

Paul Brown's Floating Fat Boy Corky Lure