Lures

The fastest tail-kicking paddle tail on the water. Built with our signature PVC blend for lifelike action and maximum water displacement, the Menace Shad is made to get noticed—and get bit. Its compact 4" frame tracks true, kicks hard, and puts off serious vibration with every retrieve. Whether you're burning it, bouncing it, or slow-rolling through grass, the Menace Shad brings the heat.

The Southern Salt Bait Co. Wake Bait, AKA "The Goat," stands out as the ultimate wake bait. This ½ oz super shallow diving crankbait is equipped with a deep base rattle, abundant vibration, and a captivating flash, guaranteeing to trigger some of the most explosive bites you've ever experienced! Specifically crafted for fishing over shallow water flats and near structures/cover, it's the ideal lure for targeting Redfish, Speckled Trout, and Largemouth Bass.Equipped with the best BKK hooks out the box!

Custom Paul Brown's Fat Boy Corky Lure

Paul Brown's Floating Fat Boy Corky Lure

Paul Brown's Floating Fat Boy PRO Corky Lure

Custom Paul Brown's Soft-Dine XL Lure