Lures

The new Knockin Tail is a 4" solid body swimbait that has a rattle built into the tail!

The new Knockin Tail is a 5" solid body swimbait that has a rattle built into the tail!

LIVETARGET's Injected Core Technology (ICT) has produced the ideal paddletail swimbait for realistic action and appearance. The Inner-Core perfectly matches the appearance of a Mullet, while the Exo-Skin generates a hard-thumping action that moves the whole body. The result is a life-like lure that creates a subtle yet enticing rolling action. Perfect for exciting in-shore action, this soft plastic can be used in skinny water, over grass and shallows or for fishing in current.

Forward Motion - Soft Plastic Just cast & retrieve The Marker 54 Glide Shrimp is engineered to glide forward like a real shrimp. The lure performs best with gentle rod tics and as many glide motions as possible in every cast. Slower is better - let the lure move through the entire water column before another rod tic. Forward motion shrimp are relaxed and Marker 54 Glide Shrimp should move calmly through the water. Use alone or with an oval popper. To retrieve: Gentle tic... tic... tic... of the rod tip Great for Redfish, Flounder, Trout, and Snook.

Backward Motion - Soft Plastic Constant action but slow retrieve Our patented Jerk Shrimp is engineered to rise vertically even at distance. The lure stays in a pothole longer, it can hover above an oyster bed, and you can "jig" the clean water window above the grass. The backward action mimics the natural motion of a fleeing shrimp. The Jerk Shrimp is in constant motion but stays in sight of the fish longer. Your cast takes 5x longer than normal which gives the fish more time to strike. Use alone or with a cup-face popper. To retrieve: Quickly pop 3 times, let sink, repeat. Great for Redfish, Flounder, Trout, and Snook.