Lures

The body of our proven and famous Soft Dine XL, but with a new twist. The Shallow Diver is weighted differently, allowing the lure to walk the dog below the water's surface, or dart back and forth with quick twitches. Designed for shallow water, this lure perfectly imitates dying or lively baitfish, with several retrieval possibilities. Work it fast, slow, it will stay in the upper water column, perfect for probing shallow mullet schools and any structure you want.

MirrOdine®, the irresistible suspending twitchbait!

MirrOdine® features a wide flash and darting side-to-side action!

The Heddon Super Spook and Super Spook, Jr. are the mainstay of the topwater fishing market. Super Spook fishing lures features an internal rattle, super strong hardware and a very durable body construction. Super Spooks are great lures for bass, redfish and speckled trout fishing as well as peacock fishing.

The Heddon Super Spook and Super Spook, Jr. are the mainstay of the topwater fishing market. Super Spook fishing lures features an internal rattle, super strong hardware and a very durable body construction. Super Spooks are great lures for bass, redfish and speckled trout fishing as well as peacock fishing.

A favorite among wade fishermen, the Fat Boy Floater features a wide-bodied profile and suspending action which catches large fish.

A favorite among wade fishermen, the Fat Boy features a wide-bodied profile and suspending action which catches large fish.

This unique soft-bodied lure is very easy to fish.