Lures

Berkley Gulp! is truly the next generation in soft bait!

Berkley Gulp! is truly the next generation in soft bait!

2-3/4" Crazy Croaker™ Tidal Surge Crazy Croaker™ features a unique flat nose design which creates a deadly action for trophy Trout and Redfish. Fish it quickly, with a twitching retrieve and Crazy Croaker™ comes alive or slow down your retrieval rate and it simulates a wounded baitfish. Whether you are wade fishing or drifting the flats, Crazy Croaker™ will help you catch more fish!

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats, oyster bars or working troughs along the beach. Yo-Zuri’s patented 3D prism finish sends out flashes of light which fish can see from a great distance. The internal hologram sheet never wears off and keeps on flashing even when the clear body is scratched. The deep bodied shape mirrors a variety of the baitfish that top inshore predators target including Threadfin Herring, Pilchards and Peanut Bunker. The strategic weight position and flat sides give the 3D Inshore Twitch Bait an erratic darting action on a twitch and pause retrieve. Put it all together and you have a high quality saltwater Japanese hard bait at an extraordinary price point!

Available in two sizes, this new style Pencil has an action unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing down, which makes it incredibly easy to “walk-the-dog”. This allows anglers to use different retrieves and cadences, and in turn catch more fish! The best feature of the TopKnock is the single one-knock cadence rattle. The single rattle is located in the tail, gives off a very loud knock, and also allows the TopKnock to fly tail first cutting through the wind for extreme casting distance when needed! It is equipped with #2 size saltwater grade treble hooks, and Stainless Steel Split Rings.

The Southern Salt Bait Co. Wake Bait, AKA "The Goat," stands out as the ultimate wake bait. This ½ oz super shallow diving crankbait is equipped with a deep base rattle, abundant vibration, and a captivating flash, guaranteeing to trigger some of the most explosive bites you've ever experienced! Specifically crafted for fishing over shallow water flats and near structures/cover, it's the ideal lure for targeting Redfish, Speckled Trout, and Largemouth Bass.Equipped with the best BKK hooks out the box!

Movement Salt Wake Series - The Movement Salt Wake Series is a compact topwater wake bait designed to wreak havoc just beneath the surface. Tailored for inshore saltwater species, it delivers a wide, side-to-side waking action that draws explosive strikes from predators hunting shallow flats, mangroves, or marsh lines. Built with durable saltwater components and a tightly tuned body, this bait stays in the zone while pushing a subtle wake that imitates struggling baitfish. Ideal for redfish, speckled trout, snook, and more, it’s a must-have for anglers targeting skinny water explosions.

The Coastal Brew Deceiver has been engineered and refined for ultimate lifelike swimming action! Fitted with an extra long tail and a flat and wide paddle, this bait is practically irresistible to predatory fish. Slow roll it, twitch it, burn it; do whatever you want this bait will step up to the occasion! The unique paddle profile allows it to swim insanely well on even the slowest retrieves. Perfect for weary or pressured fish, cold conditions, and sight fishing. Alternatively, once you speed this bait up it only paddles harder with more thump, faster pace, and with an unmatched wide swing! Truly the perfect do-it-all paddle for any and every inshore scenario! Made from a durable saltwater grade plastic, these baits can take some abuse from many of the toothiest inshore species. The Deceiver comes equipped with a very shallow back and belly hook slot engineered for dependable weedless rigging as well as our iconic "CB" logo engraving. None of those durability compromising deep hook slots that rip and tear! Comes in a 5.5 inch size, perfect for an array of situations. Not too big, not too small! And of course, all of our lures are scented with our signature coffee scent!