Lures

Big fish like little fish, and soon after the original Kinky Muddler started making the rounds and netting some monsters, those same big fish told us they needed a trimmer, smaller version as well. This pattern is a stealthy, neutrally buoyant baitfish imitation that mimics the profile of small and midsized baits. It sports a water-pushing head that makes its tail wiggle just like a real baitfish, and it calls tarpon, snook, and reds out from the mangroves. Largemouth bass love to ambush it as it hovers near lily pads, and it’s also a killer baitfish imitation in clear water flats and bays, when you need something subtle that can be inched and scooted along in shallow water for stripers and blues. And yet, despite its backcountry pedigree, raging albies and small tuna in the rips also love to hammer it, because it swims so naturally.

Forward Motion - Soft Plastic Just cast & retrieve The Marker 54 Glide Shrimp is engineered to glide forward like a real shrimp. The lure performs best with gentle rod tics and as many glide motions as possible in every cast. Slower is better - let the lure move through the entire water column before another rod tic. Forward motion shrimp are relaxed and Marker 54 Glide Shrimp should move calmly through the water. Use alone or with an oval popper. To retrieve: Gentle tic... tic... tic... of the rod tip Great for Redfish, Flounder, Trout, and Snook.

Backward Motion - Soft Plastic Constant action but slow retrieve Our patented Jerk Shrimp is engineered to rise vertically even at distance. The lure stays in a pothole longer, it can hover above an oyster bed, and you can "jig" the clean water window above the grass. The backward action mimics the natural motion of a fleeing shrimp. The Jerk Shrimp is in constant motion but stays in sight of the fish longer. Your cast takes 5x longer than normal which gives the fish more time to strike. Use alone or with a cup-face popper. To retrieve: Quickly pop 3 times, let sink, repeat. Great for Redfish, Flounder, Trout, and Snook.

Premium Grade Finish with Super Sharp High Quality Saltwater Hooks. Available in Gold Plated Finishes

Designed initially for those on the east coast of Florida, this surface popping shrimp was a custom fly that turned into a much sought production pattern. It has been a key pattern for those on Biscayne Bay, the Keys and Everglades for snook and bonefish, as well as those targeting saltwater salmon in Puget Sound and Alaska.

6-pack 5 inch

6-pack 5"

The Movement Salt Wake Series is a compact topwater wake bait designed to wreak havoc just beneath the surface. Tailored for inshore saltwater species, it delivers a wide, side-to-side waking action that draws explosive strikes from predators hunting shallow flats, mangroves, or marsh lines. Built with durable saltwater components and a tightly tuned body, this bait stays in the strike zone while pushing a subtle wake that imitates struggling baitfish. Ideal for redfish, speckled trout, snook, and more, it’s a must-have for anglers targeting skinny water explosions.

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Revolutionary Turbo Design: Crafted with a unique oscillating leg system that creates turbulence and vibration with every retrieve. The innovative leg design moves back and forth naturally, generating water displacement and enhanced scent dispersion that draws fish from greater distances than traditional shrimp imitations. Authentic Shrimp Profile: Engineered with realistic shrimp body proportions featuring the distinctive curved posture and segmented abdomen that perfectly mimics live saltwater shrimp. The detailed head section and natural coloration create an irresistible presentation that triggers feeding responses from all inshore gamefish species. Enhanced Action Technology: The flexible construction allows for lifelike movement through the water column, while the specialized leg design creates continuous motion even during pauses in retrieval. Available in multiple sizes and natural colors to match local forage, ensuring maximum effectiveness in any saltwater environment. Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp! The proven fish-catching power combined with this revolutionary turbo shrimp design makes it an essential addition to any saltwater angler's tackle box.