Lures

You'll think it's magic the way the new Vudu Shrimp catches fish!

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

The Berkley GULP! Shrimp looks, feel and smells like live shrimp!

The Berkley GULP! Shrimp looks, feel and smells like live shrimp!

Berkley Gulp! is truly the next generation in soft bait!

Berkley Gulp! is truly the next generation in soft bait!

A favorite among wade fishermen!

A favorite among wade fishermen!

This lure is a Paul Brown favorite!