Lures

Our Curly Tail Jerkshad is a hybrid design that has fantastic, erratic action of a jerk shad with nonstop movement from the curly tail, this leads to an incredibly versatile lure that can successfully fill many rolls in your tackle box. We've designed these with durability in mind & use a hard plastic formula, they are not indestructible, but the balance in action & durability is as good as it gets.

The fluke is a great bait for triggering a reaction bite. Its sudden, erratic movement can entice strikes when fish are finicky. Its ability to pause on the bottom allows it to stay in the strike zone longer, increasing your chances of getting bit. Rig the fluke with a weighted jig head or a weighted weedless hook. The fluke has long been known for its deadly weightless presentation on grass beds in the spring, especially for big bass during the spawn. But this bait is also just as effective in saltwater when rigged weightless. Some hooks we recommend include a jig head or a 3/0 hook with a 1/16 to 1/8 oz weight. You can also use the Owner 5/0 “rigging hook,” run through the head of the bait from the bottom and out the top.

The SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A best in class lure for large trout, redfish, snook, flounder and bass.

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater.

Quality components Same spook walk-the-dog action Length: 3"; Weight: 3/8oz Available in fresh and saltwater patterns

The Original Clarkspoon Has been modified by adding an egg sinker, greatly enhancing its fish catching ability. Available in two Sizes, the iconic Clarkspoon is now easily castable with the added weight. The weighted Clarkspoon Can also be fished in the traditional trolling application. one per pack.

Berkley Gulp! 4" Ripple Mullet's unique ribbed shape creates more surface area for better scent and utilizes a paddle tail swimming action. Great for casting and retrieving in stained water.