Lures

The SLICK Jr is ~25% smaller than the flagship SLICK lure with a very similar profile. Jr delivers aerodynamic casting and erratic jerk movement in a smaller lure. The Jr has more versatility as it can be rigged with a wide gap 3/0 swimbait hook, jig head or mid weight hook. It serves as great baitfish imitation, grub for jigging or under a popping cork as a shrimp imitation. The Jr has proven to produce great results on many species including flounder, trout, redfish, drum, bass, and walleye.

The SLICK is a tournament winning, long casting, soft plastic jerk bait that delivers erratic baitfish movement. A best in class lure for large trout, redfish, snook, flounder and bass.

Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap? as the “Most Influental Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces sound that is nearly identical to the sound made by distressed baitfish, which leads to attracting predator fish and stimulating an aggressive feeding response. This simple-to-use lipless crankbait is a must to have for locating and catching fish.

The new Knockin Tail is a 4" solid body swimbait that has a rattle built into the tail!

The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater.