Lures

Killer Shad Rig - Texas Tackle Factor Great for fishing under the lights at a fishing pier or other lighted structure.

THE TROUT TICKLR CROAKER MAGIC - qty -6 Designed to perfectly mimic a sand eel. This is a fantastic search and finesse lure. Perfectly balanced action combined with EXTREME DURABILITY. Lure has a universal hook slot for 3/0 - 5/0 jig heads or weedless hooks. Excellent Summertime color when the grass is high,

For every few fish that want a baitfish, there's always one that wants a surface bug. The RIO's Gurgler Alarm is the ideal "do everything" pattern for that fish. Tied on a heavy saltwater hook and with a weed guard, this fly will work for everything from bass to tarpon.

The fastest tail-kicking paddle tail on the water. Built with our signature PVC blend for lifelike action and maximum water displacement, the Menace Shad is made to get noticed—and get bit. Its compact 4" frame tracks true, kicks hard, and puts off serious vibration with every retrieve. Whether you're burning it, bouncing it, or slow-rolling through grass, the Menace Shad brings the heat.

A 4.75" lure designed for inshore fishing. With a rudder glide system for precise swimming, a tail ball for reaction strikes, and top and bottom slits for weedless hooks, its a versatile weapon for catching Speckled Trout, Flounder, Bass, Snook and Redfish.

The Party Paddle 4.3 is an inshore saltwater swimbait designed for maximum durability without sacrificing action. Its compact, baitfish-inspired body features a tight ribbed core and a hard-thumping paddle tail that kicks with energy, even on a slow retrieve. Crafted to hold up against multiple redfish, trout, or snook, the Party Paddle’s soft plastic formula is tough enough to last, yet supple enough to swim naturally in current or still water. Whether you’re bouncing jetties, slow-rolling grass flats, or targeting docks, this bait brings flash and flare to every cast.

3-3/4" Lil John-Don't let this unusual shape fool you!